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2020-09-01 08:54:20

SpectrumOne acquires the digital marketing agency The Trigger Company AB

Today SpectrumOne acquires the digital marketing agency The Trigger Company AB. The Trigger Company is co-founded by the current CEO. The company is growing and maintaining a positive cashflow. 

The purchase price is SEK 6,500,000 and is paid via shares in SpectrumOne AB, with no additional share issue to current shareholders. 

In a marketing industry where digitization is becoming the clear path to success The Trigger Company AB has worked with innovative and transparent methods to offer customers fully digitized products. Their aim to make their clients more digitally active is reflected in effective communication and barrier-less solutions. SpectrumOne has ambitious plans to escalate business and expand to the European continent. While offering an easy SaaS service shipping with rich market data from various professional providers we haven't so far had any execution power to lead our clients in their digitization journey. With Trigger we gain a greatly experienced team that has the experience to be our client consultants. With English and German experience in the team there are low barriers for us to enter the European market. While we provide the clients with a best in class tool, Trigger complements us with their execution power. Moreover, Trigger moves into yet another digitization phase with SpectrumOne in their toolbox. Clients of Trigger now can get the advantage from having SpectrumOne in their marketing agency's portfolio and thus experience the benefit from it.

Clutch, a B2B ratings and reviews research platform last year announced their picks for Western Europe's top companies in their respective categories. The research list shows that Trigger is a top leader in Sweden for digital marketing agencies. Since the award is based on client feedback, specially the results of the business partnerships, this reward is highly reputable. This also makes our decision to acquire Trigger for the continued journey confident.

Furthermore, Clutch confirms that Trigger Company's expertise generates a prominently higher ROI than their clients could reach themselves when working with their marketing. They offer talented service at a competitive price point and the team's rapid response times and flexible reporting options make for effective communication. 

We believe the company of Trigger have built a team and a company culture with client focus very similar to what we are doing in SpectrumOne. The similarities will ensure a speedy implementation and the complementary will make both of companies stronger. 

Hosni Teque-Omeirat CEO of SpectrumOne commented on the acquisition "With The Trigger Company joining SpectrumOne we get the possibility to take in another part of the value chain with our customers. Not only do we offer them a best-in-class toll, now we also can help them execute on their analyzes, just alike the larger established corporations in the market."

Erik Otterberg, CEO of The Trigger Company added ""I am super happy and looking forward to joining SpectrumOne. Having been a small but reformative player in the market we have made a difference in the established go-to-market strategy. We have built a media agency that differs from the rest and aimed for being the most honest and transparent digital agency on the market. Together with SpectrumOne we get new possibilities of helping our customers in brand new ways and also get the strength to do the expansion abroad at a higher speed."

Under the share purchase agreement SpectrumOne AB will acquire 100% of the shares in Trigger Company AB from the existing owners for a total purchase price of SEK 6,500,000 to be settled in shares by setting off a sales credit of the same amount in SpectrumOne at a subscription price of SEK 2.10 per share. The subscription price has been calculated using the average price for the last 20 days of trade of SpectrumOne's stock on Nasdaq First North Growth Market. The transaction was agreed and closed on September 1, 2020.


For further information contact:

Hosni Teque-Omeirat 

+46 70 225 18 77

Certified Adviser:
Mangold Fondkommission AB (556585-1267) 
Box 55 691 102 15 Stockholm 
Telefon: +46 8 503 015 50

SpectrumOne AB (publ) is obligated to publish this information under the EU Market Abuse Regulation. The information was provided by the above contact person's auspices, for publication on September 1, 2020 at 08.55 a.m. CET.

About SpectrumOne AB

SpectrumOne is a leading technology company delivering an advanced Data Management, Analytics & Communications platform suite. Offered in a SaaS online service shipping with rich market data from various professional providers, SpectrumOne provides a unique solution to many leading actors across industry segments in various countries. Enabling clients with fast and easy access to data insight and visualization coupled with powerful search, segmentation, and mapping features. SpectrumOne allows data to be quickly enabled and operationalized, driving activities from customer communication to data science supporting business analysis, strategy, and growth. All of which can be enabled the same day with immediate results. SpectrumOne's headquarter is based in Stockholm, Sweden, responsible for Nordic sales and strategy, with additional sales and business development located in Oslo, Norway.  SpectrumOne is listed on Nasdaq First North Growth Market in Stockholm.

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